Pershing Won Best Luxury Performance Yacht 2009 Award

The immense popularity of the Pershing brand on the Chinese market has been reconfirmed for 2009, too. An awards ceremony was held recently in the elegant setting of the Hotel Pudong Shangri-La in Shanghai, during which Pershing, a Ferretti S.p.A. brand and famous Italian shipyard specialising in the production of luxury yachts, was presented with the important “Best Luxury Performance Yacht 2009” award, following data issued by the “Best of the Best” survey.

The “Best of the Best” is the most authoritative survey which the Editorial Office of “The Hurun Report”, an important Chinese magazine devoted to the financial world and luxury, has drawn up every year for the past five in order to make an in-depth investigation of the lifestyles and spending habits of the most prominent figures in the Chinese economy. The interviews, carried out between, April and November 2008, involved a list of 500 leading figures on the Chinese market, earning an annual income of over one million Euro.

The survey analysed the spending habits of Chinese entrepreneurs, determining what they purchase and how the representatives of a market which is increasingly more important at an international level spend their money. It awarded the Italian shipyard, which has been manufacturing products featuring a high level of innovative content for many years, and is able to create yachts which skilfully combine an innovative design with a markedly sporty performance.

This year too, Pershing was acknowledged with an ability to epitomise the most demanding, advanced expression of the concept of innovation, anticipating the new rules of yachting and passing another important test-bed: meeting with new demands and new markets.

During the course of the gala evening, the unmistakeable Pershing style, an elegant mix of technology and design, rightfully paraded alongside the most prestigious brands of international luxury, ranging from Luis Vuitton to Chanel, Rolex to Hilton, reconfirming itself as a symbol of the very best of Italian-made goods, even abroad.

“If you consider that we’ve been operating on the Chinese market since 2004, the strength and prestige acquired by the Pershing brand in such a short time are excellent signals of how Asian markets are now ready to welcome innovative products featuring extremely high quality,” declared Tilli Antonelli, Chairman and Founder of Pershing. “Moreover, this award is also a tangible demonstration, and makes us optimistic regards the results which a thriving market like that of China can guarantee. We are proud to be able to represent the very best of Italian tradition and quality abroad, too.”

A new, important commercial agreement was recently signed with Noble Brand in order to support the growing penetration of the Pershing brand on the Asian market. Part of the WO KEE HONG holding, this trading company is already involved in different areas of a luxury lifestyle which counts prestigious clients, such as Ferrari, Maserati, Alfa Romeo, Agusta and a number of retail fashion brands like John Richmond and Sweet Years.

The agreement was made public to coincide with delivery of the first Pershing 50’, the last of the Pershing yachts to arrive in Hong Kong.

Source: Pershing